Some Marin County real estate sellers may choose to steer away from the Multiple Listing Service (MLS), but the benefits that come with listing on an official platform far outweigh the fee. Along with increased visibility, those who list on the MLS also benefit from the professional network inherent in the tool, as well as a more accurate and streamlined process.
Marin County overall is experiencing a decrease in median sales prices and increase in active listings, indicating a cooling market. Additionally, home sales volume has decreased compared to the same time last year across all property types, which may make it more difficult for sellers interested in listing in the area. Cities like San Rafael have a median sales price of $1.5 million, while Ross homes average higher, at $4.4 million. With this in mind, we summarized below why you should list on the MLS platform.
Local MLS platforms can only be accessed by licensed professionals and sellers in select cases, but MLS home listings also feed into other popular real estate public platforms. Some public listing platforms only allow MLS listings on their website, which makes an MLS listing even more crucial for sellers. Increased visibility creates a wider reach, which can result in more offers or a quicker sale.
More buyer interest
There’s also a better chance that buyers considering an MLS listing for Ross Valley property are qualified to make an offer and are likely more serious about a search. All buyers’ agents look for client’s properties on a local MLS, and through their expertise they select properties that best align with their client’s goals. This means a property found on MLS is more likely to meet some of a buyer’s requirements, giving sellers a better chance at securing an offer.
The listings are accurate
Additionally, listings are regulated for accuracy, including factors like a property’s square footage, location, and direction. This saves buyers and sellers time in verifying or reverifying information. Important aspects of a listing, like the description of the property and surrounding area, as well as quality photos, are essential tools in a buyer’s search. Sellers can also search listing descriptions in the area to judge what work needs to be done to their property to make the listing competitive.
Additionally, any licensed agent has access to MLS, which levels the playing field. Multi-state firms and small brokerages alike have access to an MLS, meaning that the buyers and sellers they work with have the same level of information to use when making their home transaction.
The accuracy inherent in the MLS system ensures that buyers can trust what they see online, decreasing any obstacles due to unfulfilled expectations or inaccuracies. And with a listing in a system that rewards cooperation between buyers and sellers, sellers can expect professionals working towards mutually beneficial goals to help propel their home sale.
When you’re ready to list your property online, contact experienced agent Allison Salzer to guide you through the listing process and entire real estate transaction.
*Header photo courtesy of Pexels